We eliminate adulteration risk at the source:
✔ 100% whole spices only — no talc, brick powder, husk, or starch
✔ Zero artificial colors — no rhodamine-B, red oxide, or sunset yellow (FSSAI-banned dyes)
✔ Lab-tested batches — every pack meets FSSAI standards for moisture, ash, and purity
✔ Batch traceability — roast date + source code printed on every pouch

Freshness is non-negotiable — here’s how we ensure it:
• Small-batch ground — packed within 48 hours of quality check (not stockpiled for months)
• Nitrogen-sealed pouches — locks in volatile oils, blocks light/moisture
• Roast date printed — so you know it’s recent (not hidden behind “best before”)

Freshness Check: Open the pack and inhale. You should smell sharp, vibrant aroma — not dust or flatness.

Heat is personal — and we make it controllable:
• Every product shows a clear heat level (1–10 scale)
• Mild options available: Kashmiri Mirch (3/10), Chaat Masala (2/10)
• Usage guides included: Start with ½ tsp — you can always add more

You’re paying for what’s NOT in our spices:
❌ No fillers (maida, talc, husk)
❌ No artificial dyes or flavors
❌ No middlemen markup

✅ What you get:
• INA Delhi heritage — 37-year-old recipes, chef-refined
• Small-batch quality — max 50kg/batch vs. industrial 1,000kg
• Freshness guarantee — nitrogen-sealed, not warehouse-stored